Data & Creativity: The chicken and the egg

Guest lecture by Milene Goncalves
Free University of Bozen Bolzano

14th December 2022, 17:00 CET

Invitation: The Free University of Bozen-Bolzano, Faculty of Science and Technology, is glad to announce the guest lecture held by Dr. Milene Goncalves, Technical University of Delft, titled "Data & Creativity: The chicken and the egg".

Join us: The event will take place fully online on Tuesday December 14th 5PM CET. This makes it possible for all the interested people to participate.

Details: In this lecture, we will explore the role of creativity when designing with data, by illustrating the diverse approaches one can take in data-enabled design. The speaker’s starting point is from the perspective of engineering design, in relation to relevant fields, such as computer science. So far, the tendency is to use data for validation purposes, but a world of opportunities awaits when we start considering data as creative material. This poses then the question: how can data be integrated in the design process? And which one comes first, data to inspire the design process, or designing solutions that incorporate data? Relying on ongoing case studies with a multinational automobile manufacturer working in the area of data-enabled design, the speaker will share a number of best practices and lessons learned.

Contact: Yuri Borgianni,


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