Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Style-branding, aesthetic design DNA
Eves, Bob; Hewitt, Jon
Type:
Year:
2009
Editor:
Clarke, A, Ion, W, McMahon, C and Hogarth, P
Author:
Series:
E&PDE
Section:
DESIGN AND EMOTION
Page(s):
478-482
Abstract:
This paper is a continuation from papers presented at previous PDE, EPDE and SEED conferences. The paper outlines research being developed by the Creative Design Research Group and taught on design courses, in the School of Design, Engineering and Computing at Bournemouth University. The main aim of the paper is to discuss the potential to retain aesthetic style brand DNA in a new design concept and the formulation of a proposed model. The paper illustrates how this can support the education and development of product and engineering design students in creative aesthetic design education.
Keywords:
