HBiD, focuses on how individuals and groups interact with objects in various contexts, situations, and environments, and how to design for usability.
The special interest group Human Behaviour in Design, HBiD, focuses on how individuals and groups interact with objects in various contexts, situations, and environments, and how to design for usability. Digital technologies allow people to do things in new and different ways, which will have an effect on human behaviour and vice versa. How to use the technology is dependent on humans´ ability to access and use the technology. Some people will benefit from the technology while others will be excluded from parts of society. HBiD aims to contribute with deeper, new knowledge regarding different stakeholders' needs in relation to the usability of technology. In addition, the HBiD will exploit and explore human behaviour in the design process as well as from a user perspective by taking a holistic approach.
Explore Behavioural Insights
Bridge Disciplines
Support Evidence-Based Design
Join our events and workshops, share your research, and connect with others passionate about human behaviour in design. Whether you're presenting, collaborating, or mentoring, there are many ways to contribute and shape the SIG’s direction.
Enable Responsible Innovation
Mentor Emerging Researchers
If you would like to find out further information about the committee or to register your interest in joining, please contact:
We provide a space for individuals with common interests to share knowledge, collaborate, and address challenges in their domain. We also encourage networking, and partnerships across academia, industry, and practice.
They focus on advancing knowledge in specific fields by organising research activities, developing best practices, and publishing findings. They can contribute to thought leadership by defining emerging trends and proposing frameworks or methodologies.
SIGs often organise workshops, webinars, and conferences to educate members on new tools, techniques, and advancements in their area of focus.
They offer mentoring, knowledge-sharing sessions, and access to expertise, helping members grow professionally.
SIGs create a sense of belonging for members, encouraging dialogue and collaboration on shared challenges and innovations.
We have a wide array of SIGs, that are constantly evolving. If you don't see a SIG in your research area, why not create one? The Design Society is open to proposals and may provide funding!
