Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
MODULATION OF AMBIGUITY, A COGNITIVE FUNCTION OF REPRESENTATIONS DURING IDEA GENERATION
Kasatkina, Olga; de Vries, Erica; Masclet, Cédric; Boujut, Jean-François
Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author:
Series:
ICED
Institution:
Univ. Grenoble Alpes France
Section:
Innovation and Creativity
Page(s):
339-348
ISBN:
978-1-904670-71-1
ISSN:
2220-4334
Abstract:
The role of the representations that are developed in creativity sessions is often overlooked as a potential factor, which can influence the progression and the results of those sessions. Through the qualitative analysis of a case, observed in an open innovation center called Ideas Lab, we will explain the use, the nature and the functions of representations developed during a creativity session. We aim at articulating Duval s representational cognitive functions and the mode of attribution of meaning, polysemic versus monosemic, in creativity sessions as specific situations. In addition to the classical cognitive functions of Duval s framework, we propose a new cognitive function of representation that we call the modulation of ambiguity specific to the creative process. The representation allows the adjustment of the ambiguity level to give way to a variety of interpretations. This potential of the modulation of polysemy supports the idea generation activity by introducing or preserving a variety of interpretations, and prepares the idea evaluation phase by reducing polysemy and supporting the construction of a common understanding.
Keywords:
