Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
MODELLING IN BUSINESS MODEL DESIGN:REFLECTIONS ON THREE EXPERIMENTAL CASES IN HEALTHY LIVING
Simonse, Lianne W.L.; Badke-Schaub, Petra
Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Marco Cantamessa, Gaetano Cascini, Dorian Marjanovic, Srinivasan Venkataraman
Author:
Series:
ICED
Institution:
Delft University of Technology, The Netherlands
Section:
Design Theory and Research Methodology, Design Processes
Page(s):
309-318
ISBN:
978-1-904670-65-0
ISSN:
2220-4334
Abstract:
This paper reviews the origins of modelling in design theory and reflects on its application within the new mode of innovation: business model design. Three main principles of modelling are identified in association to design theory: (1) modelling as a visual reasoning, as a (2) prescriptive aggregation of complex systems, as the (3) creation of an artefact. Drawn from designer s experiences in three experimental cases of healthy living, three additional principles of business modelling are identified: (1) prescriptions of value exchanges in network model visualisations, (2) modelling as a shared vision, communication and commitment of multiple actors and as (3) dynamic modelling across time zones. The paper proposes that by modelling, designers can offer a useful contribution to business model design.
Keywords:
