Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Design Ethnography


Category:
Type:
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Research      Approach: Intrusive, Purpose: Explorative, Researcher location: Present, Time perspective: Present/past, Type of data collected: Qualitative, Unit of analysis: Attitudes and Behavior, User role: Observed, User setting: Natural

Date:
October 24, 2016
Summary:
The main goal of design ethnography is to allow the design team to identify with their future users and develop an empathic understanding of their daily lives. By thoroughly understanding the user's perspective, the team can generate better, more relevant ideas that are catered to their daily...

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