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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Service Blueprint

Category:
The Design Exchange
Type:
Method
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Build      Aspect: Role/context, Fidelity: Low, Offering format: Either, Product or service: Service, Prototyping format: Abstract, Purpose: Experiment, Purpose: Explore, Scope: Horizontal slice, Stage of process: Mock-up

Communicate      Audience: Core team, Audience: Core team + immediate collaborators, Format: Either, Level of persuasion needed: Medium, Level of tact needed: Little, Medium: Presentation, Purpose: Inform, Purpose: Plan

Date:
March 8, 2015
Summary:
Service blueprints are visual maps that allow teams to design the critical moments of the customer experience. Service blueprints are developed by taking into consideration the service process, the customer segments for the service, the staff and technology actions, and the customer...

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