Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Customer Journey Mapping


Category:
Type:
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Analyze      Audience: Prep necessary, Inputs: Themes, Outputs: Flowcharts, Purpose: Bring in new data, Reflection Time: Either, Time Perspective: Present situation

Build      Aspect: Role/context, Fidelity: Low, Offering format: Either, Product or service: Either, Prototyping format: Abstract, Purpose: Experiment, Purpose: Explore, Scope: Horizontal slice, Stage of process: Mock-up

Communicate      Audience: Core team, Format: Either, Level of persuasion needed: Low, Level of tact needed: Little, Medium: Presentation, Purpose: Inspire, Purpose: Plan

Date:
March 8, 2015
Summary:
Customer journey maps provide a visualization of users' interaction experiences. The customer journey map describes the journey of a user by including the different touchpoints that characterize his or her interaction with the product or service. Image Source: Jenny...

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