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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Focus Group

Category:
The Design Exchange
Type:
Method
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Research      Approach: Intrusive, Purpose: Evaluate desirability, Purpose: Explorative, Researcher location: Present, Time perspective: Present/past, Type of data collected: Qualitative, Unit of analysis: Collective Attitudes, User role: Mindset-dependent, User setting: Artificial setting

Date:
March 8, 2015
Summary:
A Focus Group is a type of group interview. The researcher invites informants whose characteristics represent those of the target research population and collect data by engaging the participants in conversations. The focus or object of analysis is the interaction inside the group. The questions...

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