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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Virtual Focus Groups

Category:
The Design Exchange
Type:
Method
Synonyms:
online focus grou
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Research      Approach: Intrusive, Purpose: Evaluate desirability, Purpose: Explorative, Researcher location: Remote, Time perspective: Present/past, Type of data collected: Qualitative, Unit of analysis: Collective Attitudes, User role: Mindset-dependent, User setting: Artificial setting

Date:
March 8, 2015
Summary:
Virtual Focus Groups are conducted online and are ideal for locating and researching markets that are hard to recruit, have low incidence, touch on sensitive topics, are online based, or are geographically dispersed. This allows respondents to participate from their desired location. However, it is...

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