Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Pepsi Cola/Sierra Mist: Qualitative Study
Category:
Type:
Date:
March 8, 2015
Overview:
In preparation for repositioning Sierra Mist in the most compelling way, Pepsi contracted Curious to explore the emotional potential behind the concept of...
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