CONFERENCES
E&PDE 2026 - 28th International Conference on Engineering & Product Design Education
The Conference will bring together representatives from education and industry interested in sharing new perspectives on design education.
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
UNDERSTANDING MOTIVATIONS IN INDUSTRIAL DESIGN GRADUATE EDUCATION: A MULTI-STAKEHOLDER ANALYSIS
Umstead, Kelly; Gill, Carolina; Tian, Yuanqing
Type:
Year:
2026
Editor:
Buck, Lyndon; Brisco. Ross; Bohemia, Erik
Author:
Series:
E&PDE
Institution:
North Carolina State University, United States of America
Page(s):
475 - 480
DOI number:
ISBN:
978-1-912254-24-8
ISSN:
3005-4753
Abstract:
Graduate education in design is evolving to meet the changing demands of the 21st century. There is growing recognition of the diverse motivations influencing professionals to pursue advanced degrees, including transitioning to academic careers, changing specialties, or advancing in current roles. This research study explores the key factors driving enrolment and experience in a Master of Industrial Design program at [anonymous] University. The study adopts a multi-stakeholder approach, collecting data from current students, alumni, and faculty to identify the unique components of value for prospective graduate students. Using the value proposition canvas framework, the research examines the "pains, gains, and jobs" that influence program experience for two distinct graduate tracks, a pathway for students with an undergraduate degree in industrial design, and another for students with non-design backgrounds. Findings reveal a range of motivations, from enhancing specialized skills and knowledge to exploring interdisciplinary design research and accessing professional networks. Current students, graduates, and faculty offer unique perspectives on the key benefits and challenges of pursuing an advanced industrial design degree. The study provides actionable insights to help graduate programs refine their value propositions, curriculum, and support services to better attract and retain diverse cohorts of design students. By understanding the multifaceted drivers of graduate education in industrial design, programs can adapt to meet the evolving needs of the design landscape.
Keywords:
