E&PDE 2024 - 26th International Conference on Engineering & Product Design Education
The Conference will bring together representatives from education and industry interested in sharing new perspectives on design education.
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A FRAMEWORK FOR CULTURALLY ORIENTED PRODUCT DESIGN
Dhadphale, Tejas
Type:
Year:
2024
Editor:
Grierson, Hilary; Bohemia, Erik; Buck, Lyndon
Author:
Series:
E&PDE
Institution:
University of Minnesota, United States of America
Page(s):
681 - 686
DOI number:
ISBN:
978-1-912254-200
ISSN:
3005-4753
Abstract:
Global corporations expanding business across different local markets have identified cultural insensitivity to be a potent barrier for expansion. The degree of acceptance by local consumer cultures has become an integral part of the success and failure of their operations. The integration of cultural aspects into the product development process has become an important aspect of design practice. The goal of this paper is to provide a culturally oriented design (COD) framework for designers to research the culture of intended users beyond their first-hand experience. The framework outlines a three-step process to research intended users’ cultural context, synthesize situated cultural differences and identify and translate cultural values to new design concepts.
Keywords:
