Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

TEACHING DESIGNERS ENTREPRENEURSHIP: MAPPING STUDENT DESIGN PROCESS OF LEAN START-UP AND EFFECTUATION

Tran, Quang; Laursen, Linda Nhu


Type:
Year:
2021
Editor:
Grierson, Hilary; Bohemia, Erik; Buck, Lyndon
Author:
Series:
E&PDE
Institution:
Aalborg University, Denmark
Section:
Research in Design and Engineering Education Practice
DOI number:
ISBN:
978-1-912254-14-9
Abstract:
Recent studies show entrepreneurs tend to priorities’ either the business or the design side of their startup, as combining design and entrepreneurship may represent a dual focus and tension in the development process. However, it is commonly recognized that both needs to be developed to become a proficient design-based entrepreneur. In the following paper we examine an exemplary case of design-based entrepreneurship. We study a case of how industrial design master students from Aalborg University, may develop an integrated design and entrepreneurial approach to solve a dual design and business task. By using theories and a mindset of effectual reasoning combined with the lean start-up approach, a design based entrepreneurial approach was mapped out. We use this case not only to study similarities and differences between the design approach and the entrepreneurial approach, but also to understand key elements in how to integrate on in another in an educational setup.
Keywords:

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