Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

MASTERING EXECUTION: FOUR GENERATIONS OF THINK.MAKE.START. AT A CORPORATION

Böhmer, Annette Isabel; Lindemann, Udo


Type:
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Series:
DESIGN
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
545-556
DOI number:
Abstract:
Beyond all the tool, methods, and processes, that shall improve innovation in the organization execution is the key. Ambidexter calls for handling daily business with perfection, while simultaneously exploring new topics. However, studies and practice have shown that companies are having a hard time with both at the same time. New approaches are needed to promote the absence of thinking barriers facilitate true innovation. With Think.Make.Start. (TMS) a format was created to empower employees and give them the freedom needed to innovate. The study reflect on four generations of TMS at an OEM.
Keywords:

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