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Design Science Journal
Papers

An exploration of company personas to support customized DfS implementation

An exploration of company personas to support customized DfS implementation

Year: 2017

Section: Design for X, Design to X

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Ali, Faheem (1,2); Boks, Casper (1); Bey, Niki (2)

Series: ICED

Institution: 1: Norwegian University of Science and Technology, Norway; 2: Technical University of Denmark, Denmark

Section: Design for X, Design to X

Pages: 385-394

ISBN: 978-1-904670-93-3

ISSN: 2220-4342

Abstract

The increasing discussion on DfS implementation in companies has shifted the focus to effectiveness of the implementation process. Literature shows that there are certain barriers and challenges that impede the success of such efforts. This paper tries to explore whether companies – similar to product users – have certain personas that play a determining role in the implementation process. The paper draws its theoretical foundation from academic literature on human persona in user-centred design and DfS and from environmental management system literature on company characteristics. This is supplemented by insights from interviews with a case company trying to identify dimensions of a company persona in a DfS implementation context. These results are used to propose an initial framework to define persona of a company.

Keywords: Design for X (DfX), Ecodesign, Persona, Case study, Human behaviour in design

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ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

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