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Design Science Journal
Papers

Framing activities and the co-evolvement of products and operations in new ventures

Framing activities and the co-evolvement of products and operations in new ventures

Year: 2016

Section: New Product Development

Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas

Author: Kirjavainen, Senni; Björklund, Tua Annika; Laakso, Miko

Series: NordDESIGN

Institution: Aalto University, Finland

Section: New Product Development

Pages: 370-379

ISBN: 978-1-904670-80-3

Abstract

New ventures need to simultaneously develop both their first offering and the operations of the venture itself. This paper extends the notion of problem-solution co-evolvement from product design to venture design, presenting results from four new Finnish ventures in the midst of creating their first offering market-ready. Based on qualitative analysis of interviews of the entrepreneur teams of these ventures, it is suggested that differences in how the venture idea is initially approached translates into different types of co-evolvement between the offering and the operations of the new ventures. In two of the companies, the product frame had been collaboratively created and remained relatively stable. Development activities within product, business model and working practices did not require large changes in the other arenas. In contrast, the product frame was shifting in the two other ventures, and the co- evolvement of the product problem and solutions had major implications for the business model and operations, and vice versa. The entrepreneurs in these companies would have seemingly benefited from having more structured systematic micro-level working practices to balance the variance in the offering and operations. By conceptually linking venture formation to co-evolvement resulting from the initial frame of development efforts, the study serves to strengthen the link between product development and entrepreneurship research.

Keywords: new ventures, new product development, early design phases, framing, coevolvement of offering and operations

ds conferenceNEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.

NEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.Welcome to NordDesign 2016. We are pleased to announce that NordDesign 2016 will be hosted in the beautiful city of Trondheim on 10th-12th August 2016. The conference will take place at NTNU and is organised by the Department of Product Development and Materials in collaboration with the Department of Product Design. We are calling for evidence based academic work on topical issues on design, development and innovation that strengthens both our theoretical understanding and the connection between...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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SIG Workshop - March 2013