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PERFORMANCE ASSESSMENT OF DESIGN DRIVEN NEW ENTREPRENEURIAL VENTURES

PERFORMANCE ASSESSMENT OF DESIGN DRIVEN NEW ENTREPRENEURIAL VENTURES

Year: 2016

Section: DESIGN INNOVATION

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Petersen S. I.

Series: DESIGN

Section: DESIGN INNOVATION

Pages: 1105-1114

Abstract

The investment potential of startups is notoriously difficult to assess and there are no assessments addressing Market, Technology, Design Execution Risk and Design Quality. We examine this issue and offer a risk and design valuation process. Partnering with the INDEX Award, we analyzed 250 applicants, finding 3 key performance indicators. Our analysis shows that investors’ assessment of design quality co-varied positively with combined risk. Applying this and other insights and assessments from entrepreneurs, experts and investors can provide a predictor for investment worthiness.

Keywords: design index, award, assessment, new entrepreneurial venture, investment worthiness

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ds endorsed conferenceDESIGN 2016 - 14th International Design Conference

DESIGN 2016 - 14th International Design ConferenceThe DESIGN Conference programme offers broad exchange possibilities to researchers and practitioners, strategic decision makers, managers, design and engineering professionals, national or regional agencies or governmental bodies. The goal of DESIGN Conference is to bring together researchers and practitioners who have worked on or thought about engineering and industrial design from a variety of perspectives, disciplines, and fields: engineering, aesthetics, ergonomics, psychology, sociology...

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SIG Workshop - March 2013