Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

GOOD BENEFACTORS MANAGING DESIGNEXPECTATIONS

Thomas, Vicki


Type:
Year:
2015
Editor:
Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson
Author:
Series:
E&PDE
Institution:
The University of Northampton & Vicki Thomas Associates
Section:
Pedagogy
Page(s):
182-187
ISBN:
978-1-904670-62-9
Abstract:
Product design graduates can present themselves as over confident, unrealistic and even arrogant to potential clients. They seem to assume knowledge about their benefactors and have some false expectations of what it means to be a designer. Design courses should provide opportunities for students to explore their own background and experience. They need to develop an understanding the importance of social networks and be able to work with a wider range of organizations. It is vital that they understand the value of intellectual property and its central role in design exchange today. There is more than one design career route open to them and they must be able to change and adapt and be ready to take up opportunities. This paper is written from the viewpoint of a design historian and design manager, who has a fractional post teaching Contextual Studies on a Product Design course, at The University of Northampton, whilst running a specialist design consultancy. Those teaching design should learn to be good benefactors and manage their undergraduates' expectations.
Keywords:

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