DS 80-9 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 9: User-Centred Design, Design of Socio-Technical systems, Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author: Perez Mata, Marta; Ahmed-Kristensen, Saeema
Series: ICED
Institution: Technical University of Denmark, Denmark
Section: User-Centred Design, Design of Socio-Technical Systems
Page(s): 239-248
ISBN: 978-1-904670-72-8
ISSN: 2220-4334


The paper presents an overview on the different design principles that influence the aesthetic experience of consumers regarding products. Three levels of design principles are presented: 1) general principles regarding how humans group elements together, 2) principles that when applied to products can generate a range of emotional responses and; 3) detailed principles relating aesthetics with perceptions (normally product or category specific). Results from the evaluation of the literature show that more research is necessary in areas where a large number of terms are not defined to a level that is detailed enough to show what the influence of modifying the aesthetic properties are in regards to the perception one wants to achieve. Future work could focus on building generative design tools (e.g. spatial grammars) or tools for the evaluation of designs (e.g. using fuzzy logics).

Keywords: Emotional Design, Industrial Design, Aesthetics, Shape, Form


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