Idea relevancy assessment in preparation of product development
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Stevanovic, Milan; Marjanovic, Dorian; Storga, Mario
Institution: 1: Markot.tel, Zagreb, Croatia; 2: University of Zagreb, Faculty of Mechanical Engineering and Naval Architecture, Zagreb, Croatia
In order to maximize the prospects it is necessary to thoroughly evaluate a number of ideas proposed and estimate their potential for new product development. Ideas description, evaluation and selection methods were researched in the production companies with online survey. The objective of the study was to get insight into companies’ innovation policies and practices particularly regarding methods and models used for verification and selection of the ideas. Results of the survey indicated attributes used to describe ideas, and potential criteria and methods for assessment and evaluation of ideas. The proposed ideas selection methodology is consequently based on the, by survey, determined needs of the practitioners. In this paper a part of the study is presented explaining ideas processing suitable for product development and the assessment model of idea relevancy factor with associated criteria, attributes and metrics. Validation of the proposed method was carried out on a real case example by application of two multi-attribute ranking methods. The validation shows that the presented methods are very well suited for decision making in the early phases of product development.