Consumer needs on smart artifacts for their dream lives
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Kim, Kee-Ok; Kim, Jeong-Hyeon; Oh, Ji Eun; Kim, Kira; Lee, Hye Soo
Institution: 1: Creative Design Institute, Sungkyunkwan University, Korea, Republic of (South Korea); 2: Department of Consumer & Family Sciences, Sungkyunkwan University, Korea, Republic of (South Korea)
The purposes of this study are to search for consumer needs on smart artifacts for their dream lives by the Generative Tools and to give insights for designers of innovative and creative products and services. Fourteen participants are divided into three groups and actively participated in three-step-sessions of the Generative Tools with workbooks, collages, and 3D modeling. All the voices expressed in the three steps are recorded and transcribed into Excel files. The statements containing any clues of consumer needs are highlighted and mutually exclusive need statements are extracted with a series of bottom-up clustering until no more clustering is possible. As a result, 159 extended needs are extracted and categorized into 14 sub-attributes and, finally, into five main attributes. The main attributes that are required for fulfilling their needs on smart artifacts for their dream lives are Empowering, Efficiency, Ubiquitous, Boostering, and Peacefulness. The results imply designers and developers to take importance in improving functionality to usage whenever is wanted in life and in focusing on parts that could be self-controlled and self-made, and even sensitive and aesthetic.