Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

ICED 11
Papers

Importance of Preference Mechanism in Product Evaluation

Importance of Preference Mechanism in Product Evaluation

Year: 2012

Section: Ideas to Market in Design Education

Editor: Lyndon Buck, Geert Frateur, William Ion, Chris McMahon, Chris Baelus, Guido De Grande, Stijn Verwulgen

Author: SuKyoung Kim (1), Youngil Cho (2), Kazuhisa Niki (3), Toshimasa Yamanaka (1)

Series: E&PDE

Institution: 1: University of Tsukuba, Japan; 2: Hiroshima Kokusai Gakuin University, Japan; 3: National Institute of Advanced Industrial Science and Technology, Japan

Section: Ideas to Market in Design Education

Pages: 787-792

ISBN: 978-1-904670-36-0

Abstract

This study is on preference mechanism in product evaluation using automotive images. The aim of this study is at understanding preference mechanism. For the purpose, the authors investigate the relation between Subjective Preference (Like-Dislike) and product evaluation considering not only various factors of product (e.g. various views and lightness of products), but also Reality Sets (Uninominal-Binominal). Thirty university students recruited from University of Tsukuba. Semantic Differential method is used as product evaluation. Evaluation values are preference, aesthetic, and pleasure that showed the significances in the previous preference mechanism study. Car-front-face, car-side, car-multi-aspect, and combinations of car front & side were used as stimulus. Subjects were participated in both Item Screening and Evaluation. The aim of Item Screening is at selecting experiment stimuli reflecting Subjective Preference. The screened images were reconciliated per subject. The subjects evaluated the reconciliated stimuli. The results show: Subjective Preference is related to product evaluation independently in Uninominal Reality Sets, even though considering variations of Subjective Preference, whereas Subjective Preference is related to product evaluation dependently in Binominal Reality Sets.

Keywords: Intuition, holistic view impression and affective decision

Download
ds conferenceE&PDE 2012: 14th International Conference on Engineering and Product Design Education

E&PDE 2012: 14th International Conference on Engineering and Product Design EducationThe 14th International Conference on Engineering and Product Design Education (E&PDE2012) will take place at the Department of Design Sciences, Product Development, Artesis University College Antwerp, 6-7 September 2012 with the theme "Design Education for Future Wellbeing". The conference is a unique opportunity for educators, practitioners, researchers and student in design-related areas to meet and exchange experiences in design education and future wellbeing. Artesis University College is...

Read More

Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Keywords
SIG Workshop - March 2013