DESIGNING FOR UNREVEALED VALUES
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Mekhilef M.
Section: Human behaviour and design
This paper addresses the issue related to the apparent inadequacy between the user needs and the technological solutions provided by the industry in the area of cars' safety systems. The objective is to understand what matters for the consumer beyond