Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
From Business to Buttons
Balic, M.; Berndtsson, J.; Ottersten, I.; Aldman, M.
Type:
Year:
2002
Editor:
Marjanovic D.
Author:
Section:
Industrial solutions
Page(s):
591-598
Abstract:
This paper describe a practitioner’s tool called Goal Cards. The aim is to bridge the gap between the expected business values when investing in the product and the actual design of the product. Goal Cards describes the product at three different levels of detail: Business Goals, Usage Goals and Steps taken to ensure Usage Goals. Together they formulate a hypothesis stating: Why? (Business Goals), How? (Usage Goals) and What?” (Steps) of the product. The hypothesis is evaluated, reformulated and refined as the design process progresses. Goal Cards have so far been used in two project and have are showing promising results in practical use.
Keywords:
