Design Thinking Affect on Design Quality, as Defined by Design Award Reception
Does a product's success rely on design quality and how does design quality correlate to the strength of a designers' concept-arguments? Possible correlation between designers' verbal arguments (CAPArg), Industrial Design Excellence Award (IDEA) reception and external performance metrics was examined to answer these questions. A Concept Impact-Model was constructed to capture the relationships between variables and using this model, the quality of the decision process behind the IDEA Award was examined for decision-quality, thereby determining reliability of the IDEA Jury as a link. Then, IDEA Award application forms were coded, using a CAPIDEA and the baseline was compared with CAPArg for concept argument interviews. Once a strong correlation was detected, professional designers then rated IDEA Award performers according to the Design Quality Criteria. This established a designer?s ability to recognize quality in four out of six criteria, supporting the validity of an objective juries ability to discern design quality. Characteristic aspects in a design argument can therefore act as a predictor of design award reception of external performance as measured by stock value and Web Citations.