Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Nike Golf Apparel
Category:
Type:
Industry Sector:
Apparel & Accessories, Sports
Date:
March 8, 2015
Overview:
Nike is an established, well-known sports brand, but it was a beginner in the field of golf. This meant that even though Nike is such a big name that people trust, it was not seen to be as authentic as other traditional gold apparel...
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