Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Unilever: Axe Anarchy: The Graphic Novel
Category:
Type:
Date:
March 8, 2015
Overview:
In 2012, AXE released Anarchy, the brand’s first male/female paired fragrance. Razorfish's challenge was to drive sales of Anarchy in an already overcrowded category of body...
This Content is Available for Members Only
Are you a registered member?
If so, you can can sign-in to the website and get immediate access.
Not a Member Yet?
Membership is open to people with recognised qualifications and/or experience in the fields of design research, design practice, design management, and design education. Apply NOW
