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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

More AI means less design? Empirical insights from design education

Hohnbaum, Klemens (1); Schröder, Philipp (1); Ponn, Josef (1,2); Zimmermann, Markus (1)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Hohnbaum, Klemens (1); Schröder, Philipp (1); Ponn, Josef (1,2); Zimmermann, Markus (1)
Series:
DESIGN
Institution:
1: TUM School of Engineering and Design, Technical University of Munich, Germany; 2: Hilti Entwicklungsgesellschaft mbH, Germany
Page(s):
2981-2990
DOI number:
10.1017/pds.2026.10656
ISSN:
2732-527X (Online)
Abstract:
Product development increasingly integrates generative AI tools to enhance creativity and efficiency. However, their actual impact on structured design work, particularly on method application and resulting designs, is not well understood. This study examines the effect of (1) method application quality on (2) product concept quality, influenced by (3) potential confounders like AI usage. Statistical analysis reveals that method application quality correlates positively with product concept quality, while higher AI usage correlates negatively with both, indicating limitations in AI usefulness.
Keywords:
design education, artificial intelligence (AI), design methods, empirical studies, project-based learning
DESIGN2026 - The 19th International Design Conference
Conferences

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