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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

The industrial perspective on the value of immersive reality design technologies

Snider, Chris (1); Cox, Chris (1); Kukreja, Aman (1); Waller, Jonny (2); Hyde, Sam (3)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Snider, Chris (1); Cox, Chris (1); Kukreja, Aman (1); Waller, Jonny (2); Hyde, Sam (3)
Series:
DESIGN
Institution:
1: University of Bristol, United Kingdom; 2: Ensera Design, United Kingdom; 3: Advanced Manufacturing Research Centre, United Kingdom
Page(s):
837-846
DOI number:
10.1017/pds.2026.10442
ISSN:
2732-527X (Online)
Abstract:
While Immersive Reality (XR) design tools continue to emerge, the industry perspective on their value is unclear. This paper presents outputs of a workshop with 16 design experts testing a wide range of XR design tools. Value exceeding that of traditional tools was reported, driven by human-centric affordances like flexibility, interactivity, and response rate. Perceived detriments were linked to implementation challenges, such as fidelity and skill. Findings validate XR's potential in design and direct future work towards overcoming key technical hurdles to unlock its value.
Keywords:
virtual reality (VR), augmented reality (AR), prototyping, technology development
DESIGN2026 - The 19th International Design Conference
Conferences

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