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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Co-creation with end-users to respond to the B2B industry: a case study

Lee-Remond, Sora (1,2)

Type:
Papers
DS 145: Proceedings of the DESIGN2026 19th International Design Conference
Year:
2026
Editor:
Štorga, M.; Škec, S.; Martinec, T.; Marjanović, D.; Pavković, N.
Author:
Lee-Remond, Sora (1,2)
Series:
DESIGN
Institution:
1: École Supérieure des Technologies et des Affaires (ESTA), France; 2: Université Marie et Louis Pasteur (UMLP), ELLIADD Laboratory (U.R. n°4661), Belfort, France
Page(s):
237-245
DOI number:
10.1017/pds.2026.10382
ISSN:
2732-527X (Online)
Abstract:
Co-creation with end-users is a well-known process. While this approach has been widely adopted in B2C, B2B companies have been slower to adopt it due to complex decision-making structures. This case study is based on co-creation sessions with end-users to respond to the needs of B2B industries. The study highlighted the importance of co-creation with end-users in B2B industries to understand real-life use scenarios, and finally to propose a final product that meets their expectations.
Keywords:
co-design, user experience, end-user, case study, B2B industry
DESIGN2026 - The 19th International Design Conference
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