Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Quantifying Influences on Perceived Design Age in Cars: A Conjoint Analysis
Kern, Franziska; Holder, Daniel; Maier, Thomas
Type:
Year:
2022
Editor:
Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author:
Series:
NordDESIGN
Institution:
University of Stuttgart
Section:
Human Driven Design
Page(s):
10
DOI number:
ISBN:
9781912254170
Abstract:
One aspect of product perception is the design age, a visible time stamp embedded in the form language and product shape. With a conjoint analysis, specific design elements of the car including headlights, exterior body, radiator grille and colour are examined with regard to their influence on the design age. An online study shows that the headlights and exterior bodywork significantly influence the perceived age. Thus, they have the potential to make the car design appear significantly older or younger. The research approach also allows the extent of the influence to be quantified.
Keywords:
