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According to Statista, the number of worldwide users of social media is expected to reach some 2.95 billion by 2020, around a third of Earth's entire population. Since social networks feed off the interaction between people, their impact on user experience will be stronger by population growth in the future. We often forget about social network’s potential as a tool for user experience research; hence this paper discloses how social networks can contribute to generation of richly ethnographic material for design through a student project case study in Oslo and Akershus University College of Applied Sciences. When it comes to design methods, traditional tools like interviewing or observation help designers to touch the surface of the users´ lives; however a deeper understanding of user’s feelings and thoughts will be obtained through generative methods like user experience research.

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User experience, design tools, social network, cultural probe, context mapping