INSIGHTS INTO DESIGN CONCEPT SIMILARITY JUDGEMENTS
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: McTeague, Chris Patrick; Duffy, Alex; Hay, Laura; Vuletic, Tijana; Campbell, Gerard; Choo, Pei Ling; Grealy, Madeleine
Section: HUMAN BEHAVIOUR AND DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0479
Similarity has been shown to influence various measures of outcome creativity in combinatorial design tasks, but the role of similarity during the combination of design concepts is unknown. As an initial step towards understanding design concept similarity we review prominent models of similarity in psychology and carry out an exploratory experimental investigation of design concept similarity judgements. Results suggest that as per non-design stimuli, similarity may be the result of structural alignment processing and similarity ratings may be related to the degree of common features.