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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

MEASUREMENT OF BRAIN ACTIVITIES OF IDEA GENERATION (SKETCH)

Kato, Takeo; Okada, Hikaru; Izu, Yuichi

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Kato, Takeo; Okada, Hikaru; Izu, Yuichi
Series:
DESIGN
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
2027-2034
DOI number:
https://doi.org/10.21278/idc.2018.0133
Abstract:
This study analyzed the correspondence between the brain activities and some types of the idea generation by sketching. To compare the types on the basis of the brain activities, this study employed a NIRS apparatus which measures the change in concentration of oxygenated hemoglobin in cerebral blood flow and detects the activated areas in the prefrontal cortex. The result suggests the idea generation with the sketch based on long term memory activates the prefrontal cortex more than that based on a previous sketch.
Keywords:
idea generation, sketching, NIRS, design thinking
DESIGN 2018 - 15th International Design Conference
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