MEASUREMENT OF BRAIN ACTIVITIES OF IDEA GENERATION (SKETCH)
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Kato, Takeo; Okada, Hikaru; Izu, Yuichi
Section: HUMAN BEHAVIOUR AND DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0133
This study analyzed the correspondence between the brain activities and some types of the idea generation by sketching. To compare the types on the basis of the brain activities, this study employed a NIRS apparatus which measures the change in concentration of oxygenated hemoglobin in cerebral blood flow and detects the activated areas in the prefrontal cortex. The result suggests the idea generation with the sketch based on long term memory activates the prefrontal cortex more than that based on a previous sketch.