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Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Florian Rittiner, Johannes Heck, Mirko Meboldt and Martin Steinert
We show how the persona methodology can be successfully applied to promote usercentricity
in short-term ideation workshops. For this research, we observed 20 teams of Swiss
Small and Medium-sized Enterprises during 2.5-days standardized ideation workshops. We
studied how they developed and used 81 personas as a design tool to inform their product and
service development activities. We found that an iterative approach in combination with a multidisciplinary
team that combines a broad range of expertise and experiences may compensate for
the limited amount of time that is available for user research in workshop settings.
NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...
The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...