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Investigating the relationship between customer emotions and sportsbike aesthetics

Investigating the relationship between customer emotions and sportsbike aesthetics

Year: 2017

Section: Human Behaviour in Design

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Mamo, James; Farrugia, Philip; Sant, Tonio

Series: ICED

Institution: University of Malta, Malta

Section: Human Behaviour in Design

Pages: 299-307

ISBN: 978-1-904670-96-4

ISSN: 2220-4342

Abstract

When designing a sportsbike, design engineers need to adopt a multidisciplinary approach to develop a product which is aesthetically pleasing as well as aerodynamically optimised as possible. The objective of this research is to investigate the emotions experienced by motorcycle enthusiasts when looking at sportsbike designs. For this study, a literature review was carried out and an online questionnaire was designed with the expert input of two psychologists. The main part of the questionnaire consisted of eight motorcycle images together with a set of Emocards. The results were analysed and verified by using statistical methods. The outcomes of this study can be used to formulate a set of guidelines which can be implemented in a Knowledge Intensive Computer Aided Design (KI-CAD) system.

Keywords: Emotional design, Human behaviour in design, User centred design

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ds conferenceICED17 The 21st International Conference on Engineering Design, 21-25th August 2017

ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

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