Connecting strategy and execution in global R&D
Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos
Author: Sbernini, Federico; Granini, Nicola; Hansen, Zaza Nadja Lee
Institution: Technical University of Denmark, Denmark
Section: Design Processes, Design Organisation and Management
The paper investigates the relationship between global product development strategic decisions, which include outsourcing, offshoring practices as well as strategic alliances, and their impact on the day-to-day business in a global and open innovation context. By adopting an exploratory inductive research, founded on core literature in the area and using empirical data from four companies in different industries, the study intends to understand the interconnection between the shift toward a global R&D strategy, and the dependent changes at the operational and managerial level. The series of changes in the innovation network are strictly connected with the company’s source of competitive advantage, their internationalisation drivers, the internationalisation practices adopted, and the series of organisational capabilities needed to support the internationalization as well as externalization of innovation sources.