Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Design Science Journal
Papers

Design for micro-enterprise: a field study of user preference behavior

Design for micro-enterprise: a field study of user preference behavior

Year: 2017

Section: Resource Sensitive Design, Design Research Applications and Case Studies

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Austin-Breneman, Jesse (1); Yang, Maria (2)

Series: ICED

Institution: 1: University of Michigan, United States of America; 2: Massachusetts Institute of Technology, United States of America

Section: Resource Sensitive Design, Design Research Applications and Case Studies

Pages: 219-228

ISBN: 978-1-904670-89-6

ISSN: 2220-4342

Abstract

Product development serving the Base of the Pyramid (BoP) is an increasing part of many organizations’ growth strategies, from social enterprises to large multi-national companies. In response to this need, research has focused on developing new design approaches for reaching these users. Previous work by the authors identified targeting micro-entrepreneurs as one increasingly used strategy. This field study expands on the previous work by examining micro-entrepreneur purchasing decisions in the public toilet sector in East Africa. Results from interviews with thirty-three franchisees of a public toilet franchise and other stakeholders in the system are presented. Analyses of purchasing practices and interview responses highlight how the micro-entrepreneur’s business strategy is key to the purchasing decisions and therefore should be closely examined by designers.

Keywords: User centred design, Requirements, Business models and considerations

Buy NowBuy Now

Member price: 0.00 GBP (Join Now)
Full price: 3.00 GBP

Shopping Cart
ds conferenceICED17 The 21st International Conference on Engineering Design, 21-25th August 2017

ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Keywords
SIG Workshop - March 2013 - 1