Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

ICED 11
Papers

Guidelines for Finding Lead User Like Behavior for Latent Need Discovery

Guidelines for Finding Lead User Like Behavior for Latent Need Discovery

Year: 2016

Section: Design Thinking

Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas

Author: Hölttä-Otto, Katja (1); Raviselvam, Sujithra (2)

Series: NordDESIGN

Institution: 1: Aalto University, Finland; 2: Singapore University of Technology

Section: Design Thinking

Pages: 339-348

ISBN: 978-1-904670-80-3

Abstract

Lead users, users that have a need before the general population and that may even have invented a way to solve the need or problem have been proven excellent sources for innovation. However, traditionally these lead users are the top of their field experts or extreme sportsmen and thus few in numbers and hard to find. In this paper we propose potentially useful dimensions for finding greater numbers of users that exhibit lead user like behavior. Three of these dimensions are experimentally tested. Results show that the tested dimensions of ability, age, and degree of development in deed help in finding people with lead user like ability to express latent needs, needs that are shared with but not originally found in regular users.

Keywords: Innovation, User centered, Lead User, Need Finding

ds conferenceNEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.

NEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.Welcome to NordDesign 2016. We are pleased to announce that NordDesign 2016 will be hosted in the beautiful city of Trondheim on 10th-12th August 2016. The conference will take place at NTNU and is organised by the Department of Product Development and Materials in collaboration with the Department of Product Design. We are calling for evidence based academic work on topical issues on design, development and innovation that strengthens both our theoretical understanding and the connection between...

Read More

Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Keywords
Design Science Journal