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Design Science Journal
Papers

What Captures Gaze in Visual Design? Insights from Cognitive Psychology

What Captures Gaze in Visual Design? Insights from Cognitive Psychology

Year: 2016

Section: Design, Emotion and Philosophy

Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas

Author: Andersen, Emil; Maier, Anja

Series: NordDESIGN

Institution: DTU, Denmark

Section: Design, Emotion and Philosophy

Pages: 083-092

ISBN: 978-1-904670-80-3

Abstract

Visual information is vital for user behaviour and thus of utmost importance to design. Consequently, tracking and interpreting gaze data has been the target of increasing amounts of research in design science. This research is in part facilitated by new methods, such as eye-tracking, becoming more readily available. Visual attention is the principle mechanism that governs where we direct our gaze. Understanding the factors that influence how attention is directed is therefore necessary for understanding user intentions and gaze patterns.

In this paper, we provide an overview of the characteristics and factors that have been experimentally shown to capture attention, as well as those factors that modulate the capture and direction of attention. We do so by drawing on the large body of evidence provided by cognitive psychology, as we believe this research area could potentially provide a source of untapped potential for the design science community.

Keywords: Attention, Design, Gaze, Eye-tracking, Visual Communication

ds conferenceNEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.

NEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.Welcome to NordDesign 2016. We are pleased to announce that NordDesign 2016 will be hosted in the beautiful city of Trondheim on 10th-12th August 2016. The conference will take place at NTNU and is organised by the Department of Product Development and Materials in collaboration with the Department of Product Design. We are calling for evidence based academic work on topical issues on design, development and innovation that strengthens both our theoretical understanding and the connection between...

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Enhancing a Nordic approach to product development in industry, education and research...

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Design Science Journal