PERFORMANCE ASSESSMENT OF DESIGN DRIVEN NEW ENTREPRENEURIAL VENTURES

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Petersen, S. I.
Series: DESIGN
Section: DESIGN INNOVATION
Page(s): 1105-1114

Abstract

The investment potential of startups is notoriously difficult to assess and there are no assessments addressing Market, Technology, Design Execution Risk and Design Quality. We examine this issue and offer a risk and design valuation process. Partnering with the INDEX Award, we analyzed 250 applicants, finding 3 key performance indicators. Our analysis shows that investors’ assessment of design quality co-varied positively with combined risk. Applying this and other insights and assessments from entrepreneurs, experts and investors can provide a predictor for investment worthiness.

Keywords: design index, award, assessment, new entrepreneurial venture, investment worthiness

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