PERFORMANCE ASSESSMENT OF DESIGN DRIVEN NEW ENTREPRENEURIAL VENTURES
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Petersen, S. I.
Section: DESIGN INNOVATION
The investment potential of startups is notoriously difficult to assess and there are no assessments addressing Market, Technology, Design Execution Risk and Design Quality. We examine this issue and offer a risk and design valuation process. Partnering with the INDEX Award, we analyzed 250 applicants, finding 3 key performance indicators. Our analysis shows that investors’ assessment of design quality co-varied positively with combined risk. Applying this and other insights and assessments from entrepreneurs, experts and investors can provide a predictor for investment worthiness.