Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
The Creativity Gap in Chinese Knitwear Industry
Zhang, X.; Gale, C.; Eckert, C.
Type:
Year:
2015
Author:
Institution:
1Birmingham City University 2Open UniversityBirmingham Milton KeynesUnited Kingdom United Kingdom
Section:
Business
Page(s):
173-178
Abstract:
As products have become more homogenous, the
Chinese knitwear market has been shrinking during the last
decade. This paper argues that this is due to a lack of design
creativity in Chinese knitwear brands. This research focuses on
the internal creativity culture in knitwear companies and the
influencing factors in design processes. In addition, it explores
the reasons why design creativity is undervalued in design
management and design education in China. The aim is to help
the Chinese knitwear industry to deal with their problems
throughout the development of their designs and images.
Chinese knitwear market has been shrinking during the last
decade. This paper argues that this is due to a lack of design
creativity in Chinese knitwear brands. This research focuses on
the internal creativity culture in knitwear companies and the
influencing factors in design processes. In addition, it explores
the reasons why design creativity is undervalued in design
management and design education in China. The aim is to help
the Chinese knitwear industry to deal with their problems
throughout the development of their designs and images.
Keywords:
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