Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Product-Service Systems for Increasing CustomerAcceptance Concerning Perceived Complexity
Schmidt, Danilo Marcello; Mörtl, Markus
Type:
Year:
2015
Author:
Institution:
Institute of Product DevelopmentTechnische Universität München, Germany
Section:
Product-service Systems Design
Page(s):
77-82
Abstract:
This paper investigates the potential of productservice systems (PSS) to increase customer acceptance concerning perceived complexity. First, a literature review was conducted to investigate the influences of perceived complexity on the customer and user. We analyzed aspects like price complexity or availability of product information. Based on those aspects, we investigated if PSS-design supports to increase customer acceptance and we found three levels of PSS’ potential: strategic issues, the business model and additional services. A case study from automotive industries applies our approach and three concepts to increase customer acceptance were built.
Keywords:
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