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ICED 11
Papers

THE IDEALITY "WHAT" MODEL FOR PRODUCT DESIGN

THE IDEALITY "WHAT" MODEL FOR PRODUCT DESIGN

Year: 2015

Section: Design Methods

Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson

Author: Alon Weiss (1), Iko Avital (2), Yael Helfman Cohen(3), Amarendra Kumar Das (1), Gedalya Mazor (2)

Series: E&PDE

Institution: 1Indian Institute of Technology- Guwahati, India, 2SCE College of Engineering, Israel, 3Porter School of Environmental Studies, Tel Aviv University, Israel

Section: Design Methods

Pages: 594-599

ISBN: 978-1-904670-62-9

Abstract

This article presents an innovative design model for both designers and engineers that can serve as a
crucial compass during the formulation of a Product Design brief. The model was developed in order
to bridge the gap that exists between the quest for sustainable design and the limitations of traditional
briefs by focusing on the analysis level of the “WHAT” in order to enhance the “HOW” hands-on
output. The model is based on the TRIZ ideality concept and the Bio-mimicry approach, incorporating
sustainability principles inspired by nature. This design model directs designers and engineers through
complex planning challenges, including the demand for sustainable processes and materials, novel
attributes, efficiency, functionality and lower costs. Mechanical engineers and product designers that
utilize this model achieve interactive strategic thinking that can balance the main planning stages of
product functionality, such as manufacturing, advanced materials, logistics processes, marketing
demands and related costs. This article presents and expands upon the theoretical basis of the model
and also discusses its practical contribution through a case study conducted in an academic classroom
experiment with students in a program for Mechanical Engineering and Product Design.

Keywords: Increasing benefits, efficiency, sustainability, TRIZ, Bio-mimicry, Bio-inspiration, ideality, product design

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ds conference17th International Conference on Engineering and Product Design Education (E&PDE15), 3-4th September 2015, Loughborough University Design School, UK

The 17th International Conference on Engineering and product Design Education will be hosted by the Loughborough University Design School in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference will bring together representatives from Education, Design Practice, Industry and Government agencies that have an interest in developing new approaches and direction in Design Education. The conference...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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Keywords
Design 2010