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ICED 11
Papers

PRINCIPLES FOR DESIGNING FOR PERCEPTION

PRINCIPLES FOR DESIGNING FOR PERCEPTION

Year: 2015

Section: User-Centred Design, Design of Socio-Technical Systems

Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni

Author: Perez Mata, Marta; Ahmed-Kristensen, Saeema

Series: ICED

Institution: Technical University of Denmark, Denmark

Section: User-Centred Design, Design of Socio-Technical Systems

Pages: 239-248

ISBN: 978-1-904670-72-8

ISSN: 2220-4334

Abstract

The paper presents an overview on the different design principles that influence the aesthetic experience of consumers regarding products. Three levels of design principles are presented: 1) general principles regarding how humans group elements together, 2) principles that when applied to products can generate a range of emotional responses and; 3) detailed principles relating aesthetics with perceptions (normally product or category specific). Results from the evaluation of the literature show that more research is necessary in areas where a large number of terms are not defined to a level that is detailed enough to show what the influence of modifying the aesthetic properties are in regards to the perception one wants to achieve. Future work could focus on building generative design tools (e.g. spatial grammars) or tools for the evaluation of designs (e.g. using fuzzy logics).

Keywords: Emotional Design, Industrial Design, Aesthetics, Shape, Form

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ds conferenceICED15 The 20th International Conference on Engineering Design 27-31st July 2015

The registration for ICED15 is open. The theme of the conference is DESIGN FOR LIFE - Design for Contended Life, Design for healthy Life, Design for Sustainable Life For Full conference information about this important Design Society event go to http://iced2015.org/ See you in Milan!...

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Keywords
Design 2010