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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

PRINCIPLES FOR DESIGNING FOR PERCEPTION

Perez Mata, Marta; Ahmed-Kristensen, Saeema


Type:
Year:
2015
Editor:
Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author:
Series:
ICED
Institution:
Technical University of Denmark, Denmark
Section:
User-Centred Design, Design of Socio-Technical Systems
Page(s):
239-248
ISBN:
978-1-904670-72-8
ISSN:
2220-4334
Abstract:
The paper presents an overview on the different design principles that influence the aesthetic experience of consumers regarding products. Three levels of design principles are presented: 1) general principles regarding how humans group elements together, 2) principles that when applied to products can generate a range of emotional responses and; 3) detailed principles relating aesthetics with perceptions (normally product or category specific). Results from the evaluation of the literature show that more research is necessary in areas where a large number of terms are not defined to a level that is detailed enough to show what the influence of modifying the aesthetic properties are in regards to the perception one wants to achieve. Future work could focus on building generative design tools (e.g. spatial grammars) or tools for the evaluation of designs (e.g. using fuzzy logics).
Keywords:

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