DS 80-8 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 8: Innovation and Creativity, Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Francesca Montagna
Author: Meyer, Andreas Wilhelm; Wuensch, Andreas; Vajna, Sándor; Koenig, Oliver
Series: ICED
Institution: 1: Otto von Guericke University Magdeburg, Germany; 2: IFA ROTORION - Powertrain GmbH, Germany
Section: Innovation and Creativity
Page(s): 121-130
ISBN: 978-1-904670-71-1
ISSN: 2220-4334


Creativity processes and idea generation techniques play an important role in innovation processes. They are necessary to get economic success. There are more than hundred techniques for creativity and problem solving. However, the space of techniques has been unstructured, and clear guidelines haven t been available for the selection of an appropriate technique for a given innovation goal. Idea Engineering provides an engineering approach to the problem of producing ideas. We used methods of the approach of Idea Engineering and combined them with well-known evaluation methods from the field of engineering to evaluate these ideas. By using this approach we changed the design of a sealing of a universal joint of a powertrain shaft and reduced significantly the number of fails during the manufacturing process. The Idea Engineering approach was used in a late phase of the engineering design process.

Keywords: Creativity, Decision Making, Design Engineering, Evaluation, Idea Generation


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