Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
SENTIMENT RATING ALGORITHM OF PRODUCT ONLINE REVIEWS
Raghupathi ,D.; Yannou ,B.; Farel ,R.; Poirson, E.
Type:
Year:
2014
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Series:
DESIGN
Section:
INDUSTRIAL DESIGN
Page(s):
2135-2146
Abstract:
Social media give new opportunities in customer and market survey to improve design; comments posted online by users spontaneously, in a near-oral language is almost free of biases. This new source however has huge size, so complexity of data needs to be processed. In this paper, we propose an automated method to process these comments into a sentiment rating useful for future designs. We validate it on the example of a commercial home theatre system, comparing our automated sentiment predictions with human ratings on a group of 15 test subjects, resulting in a satisfactory correlation.
Keywords:
