INFLUENCE OF CONSUMER'S BACKGROUND ON PRODUCT PERCEPTION
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Perez Mata, M.; Ahmed-Kristensen, S.; Brockhoff, P.B.
Section: INDUSTRIAL DESIGN
Research in emotional design largely focuses on altering the physical properties of products to make them more appealing, with little attention given to the background of the consumers and the possible effects on the perception of design. This study investigates if the background of consumers influences the desire to own and the perception of beauty of a vase. Surveys with 71 participants gathered perceptions of 11 vases. Results from advanced statistical analyses reveal that only gender influences the perception of beauty from vases. The background does not influence the desire to own them.